It’s been so successful that AMP now drives more traffic to publishers than Facebook does.ĪMP for email essentially enables publishers to send emails that are contained within the web itself (instead of containing elements loaded from the web or containing links to the web). Google last month unveiled a new specification for something called AMP for email.ĪMP, which stands for Accelerated Mobile Pages, has existed for two and a half years as a way to speed up web pages on mobile, especially news stories and other journalistic content. Google’s Gmail and Inbox services are also both the most innovative and best-supported platforms (often through Chrome extensions). Google, which now has 1.2 billion email users, according to a company spokesperson, rules the email universe. And email users send hundreds of billions of emails every day. Impressive, but not as impressive as the 3.8 billion email users estimated by market research firm Radicati Group. One reason is sheer size (enhanced network effect).įacebook is considered the dominant social network because, as of Q4 last year, it had 2.2 billion monthly active users. In fact, email has been, is and will continue to be superior to newer communications media. And the business world would eventually phase it out.Įxcept none of this is really true - or even advisable. Messaging, social and team-collaboration platforms would soon replace it. Why email beats FacebookĪ year ago, email was considered a throwback to a previous era. Let me explain why email is by far the best social network. and the thing that allows it to adapt is that it’s an open protocol, and people build apps on top of it, and we evolve how we use it.”
Nathan Schneider, a professor of media studies at the University of Colorado, said it best: “Email is the most resilient social network on the internet. Of course, you’ve seen my headline, so you know I’m going to argue for using email as a social network.
It would have great search (unlike Facebook).
It would be usable on both mobile and desktop.It would be user-controllable and user-automatable.It would enable us to interact with people on all the social networks.It would filter spam and harassment, but otherwise not algorithmically sort or filter.It would have a lot of users - at least as many as Facebook.The perfect social network would have the following characteristics:
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